Rates and getting clients - The Massage London Forum

Free massage price calculator: are you charging enough?

Caroline Davies — Thu, 05 Nov 2026 16:23:21 +0000

We've just added a free massage price calculator to the website, particularly for therapists who are self-employed or thinking about working independently.

One of the hardest things about setting your prices is knowing whether you're actually earning enough once all the expenses are taken into account.

Room rental, insurance, laundry, oils, travel and those gaps between appointments can make quite a difference.

Our calculator lets you enter your expenses, how many treatments you expect to provide each week and what you'd like to earn. It then works out an estimated minimum price per treatment.

Try the free massage price calculator

We've also published a guide to massage prices in London if you're comparing rates.

It would be interesting to hear what everyone thinks.

Have you worked out your actual costs per treatment, or do you mostly base your prices on what other therapists in your area charge?

And if you've recently increased your prices, how did your regular clients react?

Where do your new clients actually come from?

Jessica — Mon, 02 Nov 2026 12:19:45 +0000

Google, word of mouth, a gym noticeboard, booking apps, Instagram? Most of us have a hunch, but few of us track it.

If you're happy to share:
- your top two sources of new clients
- anything you tried that didn't work
- whether you've ever paid for ads, and if it was worth it

We've put together a guide to finding clients without paying for ads: https://themassagelondon.co.uk/get-massage-clients-london/

What are you charging in 2026?

Jessica — Sun, 01 Nov 2026 14:41:09 +0000

Prices have shifted a lot over the last couple of years, and it’s one of the questions new therapists ask most, so let’s gather some real numbers.

What do you charge for 60- and 90-minute sessions? It helps to say:

the type of massage (sports, deep tissue, Swedish, Thai…)
where you work: clinic, home studio, spa or mobile
roughly which part of London
whether you’ve changed your prices recently, and how clients reacted

No need to share anything you’re not comfortable with. Ranges are fine. 🙂

How are other therapists finding bookings at the moment?

Monica — Sat, 31 Oct 2026 16:31:00 +0000

Hi everyone,

I'm a female massage therapist in London, and I'm curious how others are doing with bookings and rates lately.

I've noticed that some clients are happy to pay for a good massage, while others seem to expect an hour's treatment for next to nothing. By the time you factor in oils, laundry, room costs and everything else, there's not always as much left as people think.

I'm also wondering where everyone is finding new clients these days. Is it mostly word of mouth, Google, social media or massage websites? I've tried a few different things, but some seem to take more time than they're worth.

For those working independently, have you increased your rates recently, or are you keeping them the same to stay competitive?

Would be interesting to hear how other therapists in London are managing things.