We've added 12 new guides to the site, written for therapists working in London and for clients who want to understand a treatment.
For therapists:
- Special treatment licences: https://themassagelondon.co.uk/special-treatment-licence-london/
- Renting a treatment room: https://themassagelondon.co.uk/massage-room-rental-london/
- Insurance: https://themassagelondon.co.uk/massage-therapist-insurance/
- Massage prices in London: https://themassagelondon.co.uk/massage-prices-london/
- Getting clients without ads: https://themassagelondon.co.uk/get-massage-clients-london/
- Avoiding burnout: https://themassagelondon.co.uk/london-massage-therapist-burnout/
- Why therapists need a community: https://themassagelondon.co.uk/self-employed-massage-therapist/
- Massage trends 2026: https://themassagelondon.co.uk/massage-trends-in-london/
For clients:
- Sports massage: https://themassagelondon.co.uk/sports-massage/
- Pregnancy massage: https://themassagelondon.co.uk/pregnancy-massages-in-london/
- Hot stone massage: https://themassagelondon.co.uk/hot-stone-massage/
- Indian head massage: https://themassagelondon.co.uk/indian-head-massage/
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Really useful article, especially for anyone working as a self-employed massage therapist in the UK.
One of the biggest challenges I've found since leaving clinic work is getting a steady flow of clients without spending a fortune on marketing.
I've tried different approaches, including paid advertising on Google and Facebook. Both can eat through a budget surprisingly quickly, and spending money certainly doesn't guarantee bookings.
I've found Massages Me particularly useful because you can add a link to your own website, upload professional photos and include a short video introducing yourself. I think that makes a difference. People want to know a bit about the therapist before booking, especially when you're working independently.
I've also looked at booking platforms such as Treatwell and Fresha. They're worth comparing, but commission charges, payment fees and the way profiles and bookings are managed can make some platforms less attractive, depending on how you run your business. I prefer having more control over how I present my services.
General advertising websites haven't always brought the right enquiries either. Getting lots of messages isn't much use if very few turn into genuine bookings.
For me, the important thing is finding clients who value the treatment and are likely to return, rather than constantly paying to attract new ones.
Mark