Massage Prices London: What Therapists Charge

Massage prices in London are higher than in most of the UK. As of late 2026, a 60-minute massage from an independent therapist or clinic typically costs about £60 to £95, and 90 minutes about £90 to £130. Central London clinics, day spas and hotels charge more. This guide is mainly for therapists setting their own prices, but the first half will also help clients who want to know what’s fair.

The figures come from London clinic, spa and booking-site price lists we checked in late 2026, plus published pricing guides. They’re a snapshot, not a survey, so treat them as a starting point.

Massage prices in London at a glance

Typical prices for a 60-minute massage, as of late 2026:

Independent therapists and clinics outside the centre: about £60 to £95
Central London clinics and day spas: about £90 to £140
Hotel spas: about £120 to £180. One hotel spa at the O2, for example, lists £130 for a 60-minute Swedish massage and £170 for 90 minutes.

You’ll also see prices from about £35 to £60 at the budget end and on introductory offers.

A 90-minute session usually costs a little less than one and a half times the hourly rate. Several London sports massage clinics, for example, charge £80 to £90 for an hour and £115 to £120 for 90 minutes.

How prices change with the type of massage

The type of treatment moves the price, though usually by less than the location does.

Swedish and relaxing massage: usually the base price on a menu. Our Swedish massage guide explains what’s included.
Deep tissue: often £5 to £15 more than Swedish at the same place, because it’s more physically demanding. See our guide to deep tissue massage.
Sports massage: London sports clinics mostly list £80 to £90 for 60 minutes.
Thai massage: London booking-site listings mostly show £60 to £95 for an hour of Thai massage.

What mobile massage costs

Mobile massage usually costs more than the same treatment in a clinic, because the price has to cover travel time and the gap between clients. One central London sports therapist, for example, charges £80 for 60 minutes in the clinic and £90 at the client’s home. Others keep the same price but add a call-out fee, often around £15 to £30.

One large booking app advertises mobile massage in London from £59, with deep tissue and sports massage from £69. Those are starting prices, and longer sessions cost more.

If you’re mobile, count the travel. Two clients in Hackney and one in Richmond on the same day can take as long on the road as on the couch.

How to set your own massage prices

Start from your costs, not from what the therapist down the road charges. Then check your answer against the local market.

Add up your yearly costs. Room hire, insurance, any special treatment licence, couch roll, oils and laundry, booking software and card fees, travel, CPD, membership fees and marketing. Our guides to massage room rental in London, massage therapist insurance and the special treatment licence cover the biggest items.
Decide what you need to earn before tax. Remember you’ll pay Income Tax and National Insurance on your profits. GOV.UK explains working for yourself.
Be honest about your hours. Pricing guides suggest many full-time therapists can sustain 15 to 25 hands-on hours a week. Allow for holidays, quiet months and admin, and plan for fewer while you build up.
Divide the total by the treatments you’ll actually give. That gives your minimum price, not your target.

Here is how much the last step matters. Say your costs come to £8,000 a year and you want to earn £30,000 before tax: £38,000 in total. At 15 treatments a week for 46 weeks, your minimum is about £55 a treatment. At 10 a week, it rises to about £83.

Want to try it with your own figures? Use our free massage price calculator.

If your minimum is above what clients in your area will pay, look at your costs first. A cheaper room, fewer quiet hours or a specialism clients will pay more for usually helps more than working longer days.

Packages, deposits and cancellations

Packages reward regular clients and smooth out your income. Discounts of around 10% to 20% are common. One south-west London clinic, for example, offers five 60-minute sessions at £65 each against £85 for a single session. Give every package an expiry date.

Deposits protect your income. Taking a deposit or card details at booking, with a clear 24-hour cancellation policy, cuts no-shows. A missed hour costs you the fee and, if you rent by the hour, the room as well.

Be careful about starting low to win clients. It’s much easier to begin at a fair price than to raise it by a large amount later.

When to raise your prices

Look at your prices at least once a year. It’s time to raise them when:

your diary is mostly full and regulars wait for popular slots
you’ve added a qualification or specialism
your room rent or other costs have gone up

Apply new prices to new clients first, give regulars a month’s notice, and honour any packages already sold.

One more threshold to keep in mind: once your taxable turnover passes £90,000 in a 12-month period, you must register for VAT. Most solo therapists are well below this, but a busy clinic may not be.

Common questions

Why is massage more expensive in London?

Rent, room hire, council licence fees and travel all cost more in London, and therapists have to cover them before they earn anything.

Is a 90-minute massage better value than 60 minutes?

Often, per minute. But choose the length that suits the treatment you need, not just the price.

Should I tip my massage therapist?

It’s up to you. Tipping is optional, and some booking apps give you the option to add one when you pay.

How much should a newly qualified therapist charge?

Work out your minimum using the steps above, then price near the lower end of your local market. Our guide on becoming a massage therapist covers the earlier decisions.

Prices are easier to set when you know what others charge. Join the “What are you charging in 2026?” discussion in the rates and getting clients forum and add your own figures, even as a range. If you’re a client, our advice on how to choose a qualified therapist explains what to check before you book, and you’ll find more in our massage guides.